Naturals In The City Hair and Wellness Expo (NITC) is the largest event of its kind in the South! NITC reaches over 7,000 supporters in TN, MS, and AR. The overall goal is to provide attendees with a direct connection to companies in the Natural Hair, Beauty & Wellness Industry. The Natural Hair Industry is rapidly growing and people are making the decision daily to embrace natural hair and are implementing wellness components to transform their lives. Our mission is to create a platform to inspire, educate and directly connect influencers and industry leaders.